Transparency and access inspire trust. Clients are the admins on their digital marketing accounts and invite us to login – not the other way around. That means our clients own their marketing data and control access to their accounts.
Visibility. It’s not overrated. Instead of waiting for monthly reports, clients have access to live campaign dashboards. They can see results and statistics for email campaigns, social media, search, retargeting, and call tracking all on one portal. Our clients know their numbers, and have confidence in their spend.
Marketing jargon and vanity statistics are only helpful to agencies that prefer confusing clients to veil underperformance. Green Dot marketing reports detail what was spent, how many people were reached, how many clicked, and of those, how many converted. At the end of the day, isn’t that what matters most?